Hello Fabulous Woman,
You may be wondering if MADE’s products are natural. Well, the truth is this isn’t a simple yes or no question for any company, or at least it shouldn’t be. Neither the personal care and cosmetics industry nor the U.S. Food & Drug Administration (FDA) have established a standard definition for “natural.” Unfortunately, that leaves it up to consumers like you and me to search beyond sometimes sneaky marketing tactics to figure out whether a product meets our standard of “natural.”
To ensure transparency and educate our lovely MADE family, we’ve addressed this issue on our FAQ webpage. There, we share our definition of natural ingredients as:
“substances derived from plant, animal, mineral, or microbial sources that have been minimally processed in a way that does not drastically alter their chemical structure.”
Using this definition, MADE overwhelmingly uses natural ingredients. If Mother Nature cannot provide the scent, property, or safety that our valued customers desire, we’ve searched far and wide to find “man-made” or gently processed alternatives that will.
The two main categories of ingredients we use that aren’t considered natural per our definition are preservatives and fragrance oils. We’ve opted to include these ingredients in our products because we know that you value the safety provided by our skin-friendly preservatives and enjoy the aromas of our fine fragrance oils. Ensuring you’re safe using and delighted by our products is paramount.
On that note, while we never use coal tar dyes, FD&C dyes, or lake pigments, we do use man-made, nature-identical pigments as required by law. Let me repeat that last part, “as required by law.” Every single product containing mineral pigments (micas, oxides, ultramarines, etc.), regardless of how it’s marketed, contains colorants produced in laboratories. This is to protect us from harmful natural substances like arsenic and lead that make mining natural pigments too dangerous and cost prohibitive. Since this is almost never talked about even by the most transparent companies and suppliers – and, because I personally haven’t decided whether to continue to refer to our pigments as “natural” on future packaging, I’ll address this topic more in depth in a future blog.
Until then, I encourage you to visit MADE’s Ingredients webpage to learn about the wholesome ingredients that go into our products, onto your body, and why. If you have any questions, please don’t hesitate to comment below or contact me at firstname.lastname@example.org. I’d love to hear from you!